Jay-Z, legally known as Shawn Carter, was recently named in a revised lawsuit related to a case against Sean “Diddy” Combs. This legal filing accuses both him and Combs of drugging and sexually assaulting a 13-year-old girl at a 2000 MTV Video Music Awards after-party. The lawsuit is seeking damages in excess of $50 million. Jay-Z denies the allegations and says he has no recollection of the incident. The case is ongoing.

Following the accusations, Carter issued a public statement through his company, Roc Nation’s social media, harshly criticizing the accuser’s attorney, Tony Buzbee, labeling the allegations as a “blackmail attempt.” Despite his rebuttal highlighting the seriousness of the crime, PR experts noted the absence of an explicit denial, which could have strengthened his defense. Jay-Z says he is confident that he will be vindicated. He is scheduled to appear in court next month.

Evan Nierman, CEO of Red Banyan, pointed out that while Carter condemned the nature of the crimes, a clear denial was lacking. After Carter’s statement, his lawyer, Alex Spiro, formally denied the accusations in a court document, describing them as a “shakedown.” The lawsuit was initially filed in August 2020, but was amended to include Jay-Z. Both Jay-Z and Combs have denied the allegations and have asked for the case to be dismissed.

The amended lawsuit identifies Carter as “Celebrity A” among other accused celebrities, with Combs currently in jail on separate charges. Meanwhile, Combs has denied the allegations against him.

Jay-Z’s statement was noted for its bold style, reflecting his known bravado and emphasizing his Brooklyn upbringing. Although the statement was casual in tone, PR experts believe it was designed with strategic intent, likely involving input from lawyers and publicists.

Experts, Nierman and Camron Dowlatshahi, believe Jay-Z’s vast influence and brand strength mean the allegations are unlikely to tarnish his reputation significantly, provided they remain isolated incidents. However, any further accusations or criminal charges could potentially harm his career.

Carter’s approach also touched on his personal life, mentioning discussions with his children, which added a personal dimension to his public defense. His lawyer’s recent actions in court aim to either dismiss the case or reveal the accuser’s identity, indicating an aggressive legal strategy that experts believe may bolster public opinion in Carter’s favor.